How to Share Your Google Ads Account with Agencies

When working with a digital marketing agency, one of the first steps is granting them access to your Google Ads account. This process must be secure, transparent, and efficient. Whether you’re aiming for better performance, campaign optimization, or expert strategy, giving access properly can make all the difference.

Why Share Access Instead of Login Credentials?

First things first: never share your personal Google login credentials. Google offers built-in tools for account sharing that ensure your data remains secure and access is controlled.

By using the Google Ads Manager Account (MCC) access feature, agencies can manage your campaigns without compromising your personal or business account’s security.

Step-by-Step: Sharing Your Google Ads Account with an Agency

1. Get Your Google Ads Customer ID

Your Customer ID is a 10-digit number located in the top-right corner of your Google Ads dashboard (e.g., 123-456-7890). Share this ID with the agency.

2. Wait for the Agency’s Access Request

The agency will send a request through their Google Manager Account (MCC) to gain access to your account. You will receive a notification inside your Google Ads account once the request is sent.

3. Approve the Request

To approve:

• Sign into your Google Ads account.

• Click on the Tools & Settings (wrench icon) in the top navigation bar.

• Under Setup, click Access and Security.

• Go to the Managers tab.

• Find the pending request and click Approve.

That’s it! The agency now has access to manage your campaigns, while you retain full ownership and oversight.

Levels of Access You Can Grant

Google Ads offers different levels of user permissions. For agencies, Manager Access is typically used. However, here’s a breakdown:

• Admin Access: Full access including user management.

• Standard Access: Full campaign management, but no access to users.

• Read-Only Access: Can view everything but not edit.

• Email Only: Only receives emails, no access to campaigns.

When working with agencies, it’s best to grant Manager Account access via MCC rather than user-based access. It’s cleaner, more secure, and more professional.

Benefits of Sharing via MCC Access

• Security: Your login information stays private.

• Transparency: You can see all changes made by the agency.

• Control: You can revoke access anytime.

• Efficiency: The agency can manage multiple accounts with one login.

Common Mistakes to Avoid

• ❌ Sharing your personal login credentials.

• ❌ Approving unknown or unauthorized Manager Account requests.

• ❌ Forgetting to revoke access when you stop working with an agency.

Final Thoughts

Collaborating with an agency through Google Ads can greatly enhance your advertising performance—but only if access is handled properly. Always use the official tools Google provides, and make sure you understand the type of access you’re granting.

If you’re unsure how to proceed or want expert help with your digital advertising strategy, we’re here to help.

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