How to Create a Google Ads Account and Set Up a Campaign

Google Ads is a powerful tool for businesses to promote their products and services online. Whether you’re a small business owner or a digital marketer, setting up a Google Ads account is the first step to reaching your target audience. In this article, we’ll explain how to create a Google Ads account and set up your first campaign in a few simple steps.

Step 1: Go to the Google Ads Website

Visit the official Google Ads website:

Click on the “Start now” button in the top right corner.

Step 2: Sign in with a Google Account

You need a Google account to use Google Ads. Sign in with your existing account or create a new one. After signing in, you’ll be redirected to the Google Ads setup page.

Step 3: Create Your Google Ads Account

You’ll be asked to set up your first campaign. If you prefer to explore the platform first, look for a link that says “Switch to Expert Mode” (usually at the bottom of the page). This gives you full control over the campaign settings.

Click “Create an account without a campaign” if you just want to create the account now and set up campaigns later.

Confirm your business information:

• Billing country

• Time zone

• Currency

Click “Submit” to complete the account setup.

Step 4: Set Up Your First Campaign

After creating the account, you can start creating your first campaign.

1. Choose Your Campaign Goal

Google Ads offers several campaign goals:

• Sales

• Leads

• Website traffic

• Product and brand consideration

• Brand awareness and reach

• App promotion

Choose the goal that best matches your marketing objective.

2. Select a Campaign Type

You can choose from different types of campaigns:

• Search: Text ads on Google search results.

• Display: Image or video ads across Google’s Display Network.

• Shopping: Ads for retail products.

• Video: Ads shown on YouTube.

• Performance Max: Ads across all Google channels.

For beginners, a Search Campaign is a great starting point.

3. Set Your Campaign Settings

• Campaign name: Choose a name you’ll recognize later.

• Networks: Decide if you want your ads to appear on Search partners and the Display Network.

• Locations: Select where your ads should appear (countries, regions, or cities).

• Languages: Choose the language your customers speak.

• Budget and bidding:

  • Set your daily budget.

  • Choose a bidding strategy (e.g., clicks, conversions, impression share).

4. Add Keywords

Keywords help Google show your ads to the right people. Use the Keyword Planner to find relevant keywords. Start with a few focused keywords related to your product or service.

5. Create Your Ads

Write a compelling ad that includes:

• A headline (up to 3 parts)

• A description (up to 2 parts)

• Your display URL

Use clear, attractive language and include a call-to-action (e.g., “Buy now,” “Learn more”).

6. Review and Publish

After entering your ad content, review all settings. Make sure everything looks good, then click “Publish” or “Save and continue.”